In life, there are things that are usually more popular than others. People, events and even trends. In the music industry, this happens quite often with idols and artists being more successful than others and their companies given the spotlight too. In K-Pop, I think it’s the opposite where most fans focus upon the label of where the idols came from. The Big 3 companies (SM, JYP and YG) are an example of this being the most popular music labels in Korea.
After reading this article, I’ve noticed JYPE in the last few years has been in the decline. It used to be my favourite label of idols but 2PM and Wonder Girls are the only groups I like. Even these groups are slowly becoming irrelevant and the fault is in JYP and the company. Home to creating stars such as Rain, Wonder Girls and g.o.d, it looks like JYP may lose its reputation as a Big 3 company to other competitors. Well, at least that’s the way I see it.