[This was written before Oda Sakura's addition] Even though I’m always more involved in the K-Pop community in London, I’ve been listening to more Japanese music preferably Hello!Project. And Hello!Project has been improving with the results showing in sales. Most importantly, the current era of Morning Musume – the Colourful Era – is looking to do much better than the Platinum era.
I was losing interest in the group due to the stability in the Platinum Era despite liking a majority of songs at that time. I’m used to the constant changes of this group so to see a no member change for almost 2 years (plus the increase of listening of K-Pop at the time), was boring for me. I do wish Niigaki was in this era too.
The member change for one needed to be done at least before EriJunLin graduation was announced. We should have had fresh new girls put into 9th gen from the Rival Survival concert. It’s really sad to see how none of the 8th gen really got to shine when they really got shafted to the side. If only the fandom were more positive to their JunLin seem to have been put despite being funny on shows and Linlin’s vocal skills were gone unnoticed unless it was concerts or on album songs. Aika’s injuries prevented her from improving and she could have been like the last hope for the 8th gen. You may say “but we wouldn’t have the same 9th gen as we do now.” True, but I’m sure they would have auditioned at the same time or for 10th/11th gen. But anyways, we still have some lovely girls at the moment. For me, Ayumi, Haruna and Mizuki are some of my favourites at the moment and really stand out for me.
And with the addition of Oda Sakura, it’s about to get even better if you ask me.
UFA seems to have stopped being lazy with promotional tactics with the new members and actually starting anew this year with better approaches to get more sales. The final sales for One Two Three were about over 100,000+ and that hasn’t been done in years. They were doing street promotion, variety, announcements and fanclub meets. That was the most promotion I had ever seen for the group in ages.
Tsunku plays a great role in the Colourful Era’s songs of this year which I believe are better quality and much more appealing to me. Apart from Pyoko Pyoko Ultra, I could replay most of their songs happily and have been intrigued to learn the majority of the dances e.g. Renai Hunter, One Two Three which I find extremely addictive. Wakuteka Take a Chance is fast becoming a favourite for me as well but I do have yet to properly listen to “13 Colourful Character” album songs. Now some people seem to be criticising Tsunku’s choice of music for the songs and compared it to K-Pop for the increase in auto-tune, robotic dance movements and style (apparently from what I’ve heard). But in 2012 where the futuristic music is mainstream and dance music is popular, I think we should be used to Morning Musume (or Tsunku) by now for starting to notice the change in mainstream and eventually going in this direction. Personally I think the songs work well with them but this does not sound like K-Pop. Autotune and robotic movements were not invented in K-Pop, it’s just a trend there that’s starting to get bland and repetitive.
If you ask me, they are doing really well compared to the way Morning Musume was more than 5-6 years ago and I am extremely happy for them.
What are everybody’s thoughts on the Colourful era? I’m gonna have to start talking more about J-Pop soon!